← All updates

July 30, 2026

House styles — one look across your whole shop

The House styles panel with a default Streetwear style and a Luxury style, and an Add house style button

Every brand has a look. Now you can hand it to your AI photoshoots in a sentence.

Describe your house style“warm bohemian, golden-hour light, earthy tones” or “bold gen-z streetwear, city streets, hard flash” — and every photoshoot idea lives inside it. The settings, the light, the palette, the model’s energy all express one aesthetic, coherently, so your whole catalog reads like a single brand world. 🎨

Start from a preset and tweak the words, or write your own. Set one as your default and it steers every new shoot automatically.

Want a different feel for one product? Switch style right in the look picker — or pick No style for a clean, neutral shot. Your choice is remembered per product, so each garment keeps the look you gave it.

One shop, one look — without art-directing every shot yourself.